The NGo commS

troubleshooting guide

Your guide to reviving your comms so you’re ready to scale.

Join leading NGOs scaling their impact. Get the step-by-step process that finds exactly what’s working in your comms, and tweaks what isn’t, so you’re ready to scale.

  • I learnt more in these two hours than any other all day workshop

    Karina S.

Get the tried and tested method from leading NGos

This 6-week guide is built on years of tested theories and strategies used by some of the world’s most impactful NGOs. You’ll get the steps that helped NGOs to scale their impact by finding the right words.

Get the exact messaging strategies that have helped values-led teams grow by finding the right words. All of this, summarised into 3 modules, so you can:

  1. Get an objective snapshot of your context + audience

  2. Diagnose your comms + get clear on your 3 focus areas

  3. Understand exactly how to re-write your comms for impact + scale.

PACKED with 30+ real examples and case studies, including how narrowing down on audiences transformed Football Beyond Borders’ reporting.

Sign up today, so in 6 weeks, you’ll have learnt all of this:

how to speak about your services

Read your comms as your audience would. Get clarity on what makes offers compelling by understanding your audience and other NGOs in the space.

how to audit your comms

Countless examples that talk you through how other NGOs have figured out what’s working and what isn’t.
Build on the knowledge from the first module so you know where you need to focus to transform your comms.

copywriting 101

Rewrite your copy tailored to your audience so you’re ready to scale. Learn how to get buy-in internally so you’re ready to scale your impact externally.

  • it has been incredible witnessing our head of marketing's evolution throughout the process.

    Jordan I.

What you’re getting:

  • 4 modules, 3 sections each. Each module explains one specific part of the process and gives you activities so you’re GENUINELY applying learning

  • 20 hours+ of videos going through a full troubleshooting process to audit and improve your team’s comms

  • 30+ Concrete examples from real NGOs who’ve done this well

  • 10+ activities that stand between you and your new comms

  • 4 Downloadable tools, 2 checklists & 4 templates to get complete buy in every step of the way

  • Bonus copywriting content on how to align your messaging as you grow!

  • Everything you need to clean up your comms and get your team aligned again

MEET YOUR INSTRUCTOR

Saffana Monajed
Communication strategist

I’m supposed to tell you that I’ve worked with some of the best in the sector—Doctors without Borders, Reaching Higher, Football Beyond Borders, etc... I’m also meant to let you know that I helped guide their comms teams through messy transitions, growth moments, and clarity crises.

But I just want you to know these 3 things

  1. this guide distils everything I’ve learned + applied so far (35+ books and 10+ years of media, marketing + comms), for less than half the cost of hiring a consultant 1:1.

  2. I wouldn’t have created this (and put a huge picture + video of my face) if I didn’t think it would work - so I’m offering a 100% money back guarantee if you don’t like it

  3. I am trying to get as many brownie points for living as possible, and helping NGOs scale their impact is a FANTASTIC way to do it. No?

So both personally and professionally, I HIGHLY recommend this process. It’s transformed the comms of some phenomenal teams and I get really awesome feedback.

  • The audit was invaluable to understanding all the pitfalls of our current messaging, order of information and how we position ourselves with our audience.

    India H.

Let’s get started then, shall we?

Lifetime Access
£2,500.00
One time

Get unlimited access to the course. Dive in and out of Modules whenever you need. That means you'll be able to master the skill you need as soon as you get access to the course. Get detailed tasks per module so you can apply learnings, from auditing your comms to on persuasion techniques, making your message stick in the minds of your audience.

✓ Over 15 hours of practical lessons
✓ Bonus examples from NGOs
✓ Bonus downloads and examples
✓ Complete money-back guarantee
Pilot Cohort
£1,000.00
One time

APPLICATIONS CLOSING 9TH MAY 2025. Get full access for a limited time only to fully pilot the Guide. You will also get 2 hour weekly sessions with Saffana to go through learnings and activities. Usually £2.5k+VAT. ONLY ACCEPTING APPLICATIONS FROM ELIGIBLE NON-PROFITS.

✓ Virtual weekly sessions to cement learnings
✓ Optional 1-1 Mentorship Sessions for Marketing Leadership
✓ Over 10 hours of very practical lessons
✓ Bonus examples from Saffana's personal client work
✓ All other benefits from full course.

FAQs

  • Every last slide and every last word. I created the curriculum, I picked the examples and I omitted the bits that didn’t work.

    Everything short of the testimonials has come directly from having worked with NGOs and trying (and failing) when it comes to rebooting their comms.

  • Yes. I am so sure that it is awesome and it will work, that if you don’t like it within 1 week, I will give you your money back. I will likely ask why, incase I can change something. But that’s about it.

    I don’t like uncertainty in professional settings. So I wont do that to you.

  • If you opt for the subscription or are in one of the Cohorts throughout the year, you will get access to a community of others who are going through the same process. You’ll be able to learn from others as they go through the process.

    I recommend learning from the experiences of others as it gives a contrasting perspective that could cement some learnings.

  • If you don’t limit this to a specific time, you’ll likely never get it done. So give it 6 weeks to go through the learnings and implement them so you’ve got a solid foundation to re-do your comms in the future if you need (which I doubt) .